Sunday, November 11, 2007

PT Telkomsel of Indonesia launches "1212 Nada Sambung Pribadi"

PT Telkomsel of Indonesia launches "1212 Nada Sambung Pribadi" ("Personal Connecting Tone")

Employing Cherrypicks' CRBT C&M platform, PT Telkomsel (Telkomsel) announced the commerciallaunch of "Nada Sambung Pribadi" ("Personal Connecting Tone") today. With this flexible platform, subscribers can easily select their favourite songs and put them into the personal music box. Once people call the mobile number, the caller will randomly listen to the songs contained in the music box. With this platform, content providers can also upload their songs easily through a web interface within a few clicks. This provides an extremely convenient way to enrich the song content.

"Telkomsel is the first telecom operator launching the Connecting Tone in Jakarta and its surrounding area (Jabotabek). This service will be extended to other cities in Indonesia phase by phase. During the initial launch, there are over 210 songs from Sony, Warner and Aquarius Music for Telkomsel users to choose from and set as Personal Connecting Tone.", said Mr. Donald Chan, VP of Cherrypicks.

The Connecting Tone service has had a trial launch on 19 August with 3 songs from 3 different artists, who are Audy, Glen Fredly and Sheila On 7. Over 100 complimentary SIM cards were distributed to the press for service trial. This innovative service is now offering to kartuHALO (postpaid) and simPATI (prepaid). New simPATI SIM cards pre-provisioned with this service. These SIM cards automatically enjoy 3 selected songs for free. What's more, existing kartuHALO and simPATI subscribers can activate the service by either sending an SMS (Short Message Service) or calling an IVR (Interactive Voice Response) system with an access code 1212. Songs are charged per download for 30 days.

About PT. Telekomunikasi Selular
Telkomsel provides GSM cellular services in Indonesia, through its own nationwide Dual band 900/1800 MHz GSM network, and internationally, through 292 international roaming partner networks in 84 countries (April 2004). The company provides its subscribers with the option of a pre-paid simPATI service, or a post-paid kartuHALO service, as well as a variety of value-added services and programs. As of May 2004 Telkomsel added a third member to its family of products with the launch of its new prepaid service KARTU As (As Card) which is aimed at penetrating lower-income market segments.

Telkomsel's operations in Indonesia have grown substantially since the commercial launch of its post-paid services on 26 May 1995. In November 1997, Telkomsel became the first cellular telecommunications operator in Asia to introduce rechargeable GSM pre-paid services.

Telkomsel has the largest network coverage of any of the cellular operators in Indonesia, providing network coverage to over 85% of Indonesia's population. The company offers GSM Dual Band (900 & 1800), GPRS, Wi-Fi, and EDGE Technology.

Telkomsel is the mobile division of PT. Telekomunikasi Indonesia ("Telkom"- JSX: TLKM; NYSE: TLK; LSE: TKID) who owns 65% and Singapore Telecom (Singtel" - SGX: TELE.SI) who owns 35%. For more information about Telkomsel, please visit

documentation : of 2004



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